Strategic UX
for thoughtful brands

Precision-driven product design with clarity and intent
My Work Ethic
Simplicity through reduction. We remove until only the essential remains.
Systems over decoration. Every element must justify its presence.
Function-first aesthetics. Clarity as the highest form of design.
01

Kasumi Retail Platform

UX Strategy Interface Design Design System

Problem

Fragmented B2B experience across 8 different tools with inconsistent interfaces and workflows.

Approach

Unified platform with consistent mental model, reducing cognitive load and streamlining operations.

Design Decisions

Modular component system, progressive disclosure, and context-aware navigation patterns.

Result

40% reduction in training time, 75% adoption within first 6 months.

Unified retail B2B SaaS platform for streamlined, consistent workflows
02

Kansai Financial Dashboard

Product Design Data Visualization UX Research

Problem

Financial analysts spending 60% of their time aggregating data from disparate sources.

Approach

Real-time data synthesis with customizable views and automated reporting workflows.

Design Decisions

Hierarchical information architecture, progressive data loading, and export optimization.

Result

3x faster decision-making, 90% reduction in manual data compilation.

Unified financial data visualization and reporting platform for faster decision-making

Services

UX Strategy

Defining product direction through user insight and business alignment. Collaborative workshops to establish vision and roadmap.

Product Design

From concept to pixel-perfect execution. End-to-end design process focused on usability and business outcomes.

Design Systems

Creating scalable foundations for consistent experiences. Component libraries, documentation, and implementation guidance.

Interface Design

Precision-crafted interfaces that balance aesthetics with functionality. Every interaction considered.

UX Audits

Comprehensive evaluation of existing products. Actionable recommendations for improvement and optimization.

Process

Discovery
Research
Strategy
Design
Validation
Delivery

A structured yet flexible approach. Each phase builds upon the last, ensuring clarity and alignment throughout. Collaboration is integral at every step.

Approach & Perspective

Background in product design at Kyoto-based tech studio. Now working independently with startups and established brands seeking thoughtful digital solutions.

Approach emphasizes deep collaboration, clear communication, and systems thinking. Every project begins with understanding context and ends with measurable impact.

Based in Osaka, working globally across time zones. Influenced by Japanese design principles of restraint, precision, and harmony.

Kyoto portrait

Selected Collaborations

Tech startups · Finance platforms · Sustainable brands · Health tech
Retail innovators · Education technology · Enterprise software

Testimonials

"Brought systematic thinking and clarity where there was fragmentation. The design system created continues to scale with our platform."

— Product Lead, Tokyo Fintech

"Exceptional strategic thinking translated into product structure that users intuitively understand. Collaborative, precise, and results-oriented."

— CTO, Berlin Health Platform

"Quiet authority in design decisions. Every choice was justified and contributed to both usability and business goals. A true partnership."

— Founder, Kyoto Retail Startup

My Insights

The Architecture of Simplicity

How structured constraints lead to better design decisions and more cohesive user experiences.

Reduction as Method

Removing elements until only meaning remains. A practical approach to minimalist interface design.

Systems Thinking for Digital Products

Building products that scale gracefully by designing relationships, not just components.

Let's design something
that works beautifully

Based in Japan, working globally

Alternatively, email directly

hello@nakamuradesign.jp